Vision


Augden is about celebrating craft. 

The inspiration behind the brand started when the Founder, Franceska Earls, travelled to her mother’s home country of Bolivia to reconnect with her heritage. Deeply moved by the incredible handmade pieces lining the streets of La Paz and the lack of opportunity for talented women providing for their families by hand-making clothes, Franceska wanted to share this part of the world with others. The Augden mission is to pave a new path in knits and RTW, while giving back by helping the Andean community and most importantly preserving centuries-old craft.